July 2026 Newsletter

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Welcome to the July edition of the Atlantic Avenue Mortgage Monthly Newsletter!

At Atlantic Avenue Mortgage, “Better” isn’t just our motto. It’s our mindset. Innovation is one of our core values, and we believe that continually improving how we serve our clients is what sets us apart. By embracing feedback, leveraging technology, and refining our processes every day, we are committed to creating a smoother, more transparent, and personalized mortgage experience.

The commitment to innovation extends beyond how we work; it also shapes how we grow. We’re excited to continue expanding our reach with licensure in additional states, allowing us to bring the Atlantic Avenue Mortgage experience to more homeowners across the country. As we grow, our focus remains the same, delivering the right loan, the right way, every time.

Innovation isn’t about change for the sake of change. It’s about finding better ways to educate, communicate, and support our clients through every step of their financial journey. Whether it’s enhancing the loan process, introducing new tools, or expanding access to our services, every improvement is made with one goal in mind, elevating the customer experience.

In this month’s newsletter, you’ll see examples of that commitment in action, from client success stories to market updates. Thank you for being part of the Atlantic Avenue Mortgage community. We’re grateful for the opportunity to continue growing, improving, and helping more families move forward with confidence.

 

Word on the Street

We’re pleased to share a recent client review that highlights what we aim to deliver in every interaction: clear guidance, responsive communication, and a steady commitment to service. Client feedback matters to us because it reflects the real experience of the individuals and families we support. Here is a review recently shared about Chris O’Malley’s work with a client:

“Recently closed a reverse mortgage with Atlantic, Chris O’Malley got the ball rolling for us and he kept it rolling! Working with Chris was a great experience. He not only knew his job thoroughly, he was also a pro at making us comfortable and making us understand exactly what was being done. He is and should be considered a major asset to this company. We enjoyed working with Chris and strongly recommend his services. Again, thank you so much for everything Chris you’ve made a friend here.”

– Sanford

Chris, one of our Loan Originators, had the following to say about the role he played helping this client:

What does “guiding the borrower every step of the way” look like in your day-to-day process?

Guiding the borrower every step of the way means maintaining consistent communication throughout the loan process. I make it a priority to ensure my borrowers understand where their loan stands, what steps come next, and what may be needed from them along the way. My goal is to provide clear information, answer questions as they arise, and help borrowers feel informed and supported throughout the process.

How does feedback like this reinforce Atlantic Avenue Mortgage’s broader commitment to service, education, and client care?

Feedback like this reinforces Atlantic Avenue Mortgage’s commitment to education, transparency, communication, and personalized service. Our goal is to make sure borrowers understand the loan process, know what to expect, and feel supported throughout their experience with us. Building strong relationships and providing clear, responsive communication are important parts of the service we strive to deliver, and I am grateful for the opportunity to assist each client throughout the process.

 

Market Updates

Reverse Mortgages:

  • The May FHA HECM Snapshot was released this past month and shows AAM as the top broker yet again, and the 4th overall originator based on units closed.
  • Industry wide HECM Origination is down roughly 8% from this time last year while AAM saw year-over-year growth.

Home Buyer Information:

  • Interest rates saw a short decline from mid-May until early July, but are steadily increasing above 6.6%.1
    • With the reescalation of the conflict in the middle east, the future of interest rates once again is difficult to predict.
  • Although rates are at a 1 year high, the current rate environment is still significantly lower than most of 2025, and the peak of 7.5% in July of 2023.2
  • The 100 largest US housing markets have seen improved affordability compared to this point last year.3

State of the Market:

  • In the July Fed Meeting, the Federal Funds Effective Rate was held steadily at 3.5% to 3.75%.4
  • The Fed is overall optimistic regarding economic activity in the US.
    • The July Fed Meet report states “Economic activity is expanding at a solid pace despite elevated uncertainty that owes, in part, to the conflict in the Middle East. Productivity growth and capital investment are strong. Job gains have kept pace with the workforce, and the unemployment rate has changed little”.4

 

 

Sources

  1. 30-Year Fixed Rate Mortgage Average in the United States, Freddie Mac via FRED®
  2. 30-Year Fixed Rate Mortgage Average in the United States, Freddie Mac via FRED®
  3. ICE Mortgage Monitor Report, July 2026, p.10
  4. Federal Reserve Issues FOMC Statement, July 2026

Written on Jul 23, 2026